Fans of grab-and-go shopping will want to check out the new cashier-free grocery store that opened in Seattle on Monday.
A creation of Amazon, Amazon Go is described as including “the world’s most advanced shopping technology so you never have to wait in line.” Customers simply walk in, use their Amazon Go app, choose their products and produce and walk out.
In response to the many anticipated questions about this new shopping method, Amazon has posted a question and answer page on its website and we’ve posted it so you don’t have to search for it, kind of like not using a cashier to pay for groceries. Watch a video of the system in action here.
Q: How does Amazon Go work?
A: Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusio, and deep learning. Our Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll send you a receipt and charge your Amazon account.
Q: What can I buy at Amazon Go?
A: We offer delicious ready-to-eat breakfast, lunch, dinner and snack options made by our chefs and favorite local kitchens and bakeries. Our selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. For a quick home-cooked dinner, pick up one of our chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.
Q: How do I shop at Amazon Go?
A: All you need is an Amazon account, the free Amazon Go app and a recent-generation iPhone or Android phone. You can find the Amazon Go app on the Apple App Store, Google Play and Amazon Appstore. When you arrive, use the app to enter the store, then feel free to put your phone away — you don’t need it to shop. Then just browse and shop like you would at any other store. Once you’re done shopping, you’re on your way! No lines, no checkout.
Q: Where is Amazon Go located?
A: Our store is located at 2131 7th Ave, Seattle, WA, near the corner of 7th and Blanchard.
Q: When can I visit?
A: We're open 7 a.m. — 9 p.m., Monday through Friday.
Q: How big is the store?
A: Our roughly 1,800 square feet of retail space is conveniently compact so busy customers can get in and out fast.
Q: Do you have any people working in the store?
A: Yes. Our great team of associates works in both the kitchen and the store to prep ingredients, make our ready-to-eat food, stock shelves and help customers. (Need a product recommendation? Ask an associate.)
Q: Why did you build Amazon Go?
A: We asked ourselves: what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go? Our answer to those questions is Amazon Go and Just Walk Out Shopping.
@sthomas10
