The President’s Choice concept was developed by a talented group of food-inspired people who knew back in the mid-80s that Canadians devoured better quality food choices for their hard-earned dollars. The premise was simple: develop unique or superior products that offered better value to shoppers. The idea may have been simple, but few could have anticipated how Canadian customers would come to embrace the President’s Choice brand to make it one of Canada’s best-known trademarks.
