Prince’s Trust Canada is launching its annual awareness campaign to encourage Canadians to celebrate and support our veterans in more ways than one.
In addition to showing our gratitude during Remembrance Day to those who served our country, there are tangible ways that Canadians can support veterans year-round such as buying from a veteran-owned business, or lending mentorship to aspiring veteran entrepreneurs.
The “Buy Veteran” campaign and mentorship initiative are part of Operation Entrepreneur, a program aimed at helping Canadian Armed Forces members, veterans, and their families successfully transition from service to explore second career options, and build the community necessary to confidently start phase two of their lives.
“Throughout neighbourhoods across Canada, there are veteran entrepreneurs and heroes among us who have served our country and are now pursuing their passions and second careers, creating positive economic and social impact in their community,” said Sharon Broughton, CEO of Prince’s Trust Canada.
“During these unprecedented times, we are reminded of their strength, resiliency and tenacity.
“Their careers in the Canadian Armed Forces taught them leadership, strategic planning, creative problem-solving, execution, focus and determination. Veterans are highly skilled and experienced individuals who possess many attributes required to succeed as entrepreneurs.
“When you buy from a veteran-owned business, you’re not only getting an excellent product or service, you’re directly supporting those who have served our country, thanking them for their service and encouraging them on their new life mission.”
The Canadian Veteran Business Directory (www.buyveteran.ca), provides a platform to search local veteran-owned businesses in every province and from a wide range of products and services including coffee shops, dog treats, florists, consultants, designers, cabinet makers, home inspectors, fitness coaches and more.
