Errant drivers are being warned by Richmond Mounties that they will be conducting increased traffic enforcement measures this week.
As part of Canada Road Safety Week – from May 17 to May 23 – the RCMP said it will be out in force to clamp down on dangerous driving habits, such as speeding.
Between January and April this year, Richmond RCMP has issued 321 violation tickets for speed-related issues and distracted driving.
Safer You. Safer Me campaign
The focus of the campaign, titled “Safer You. Safer Me” continues to be on the elimination of impaired driving, distracted driving, aggressive driving, and driving without a seat belt.
The annual awareness campaign, said police, is designed to “increase public compliance with safe driving measures in order to save lives and reduce injuries on Canada’s roads.”
The safety initiative is part of a larger, national effort to help advance Canada’s Road Safety Strategy 2025 to “make Canada’s roads the safest in the world.”
Police say Safer You. Safer Me focuses on how a driver’s decisions not only impacts them but also their passengers, other drivers, cyclists and pedestrians.
“Too many drivers make choices based on the level of risk they are personally willing to accept, with a total disregard for the risk they pose to others,” added police.
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