High-traffic intersections will be the focus of Richmond RCMP’s recently-launched pedestrian safety campaign, as the days get shorter and the weather changes.
More than 2,600 pedestrians are hit by vehicles each year in B.C., according to data from ICBC, nearly 60 of which are fatal.
Nearly half of those pedestrian-involved collisions occur during October to January, according to ICBC, when driving conditions are at their worst.
Furthermore, in the Lower Mainland, 82 per cent of these crashes occur at intersections. Factors contributing to the crashes include driver distraction, drivers failing to yield to pedestrians and weather.
During the pedestrian safety campaign, Richmond RCMP officers will be out in the community to remind everyone to slow down and make sure they can be seen.
Mounties are also offering the following tips for drivers and pedestrians:
Tips for drivers:
- Focus on the road. Always leave your phone alone while driving
- Be ready to yield to pedestrians, especially when turning at intersections and near transit stops
- If a vehicle has stopped in front of your or in the lane next to you, it may be yielding for a pedestrian
- Expect the unexpected, even mid-block, as pedestrians may be jaywalking
- Slow down. Give yourself more time to react to the unexpected, such as a pedestrian suddenly appearing in front of you
Tips for pedestrians:
- Be careful at intersections. Watch for drivers turning left or right through the crosswalk. Drivers may be focused on the oncoming traffic and not see you
- Don’t jaywalk – always use crosswalks and follow pedestrian signs and traffic signals
- Make eye contact with drivers. It can be hard to see pedestrians when visibility is poor. Never assume that a driver has seen you
- Remove your headphones and take a break from your phone while crossing the road
- Be as reflective as possible to make it easier for drivers to see you in wet weather, at dusk and at night
