If you've seen a lot more facial hair around lately that's because it's Movemeber, that time of year when people grow, or don, mustaches to help raise money and awareness for prostate cancer.
A record number of individuals and groups have gotten into the spirit this year.
If you have been in Shady Island Seafood and Grill, for example, you couldn't help but notice that 10 male servers and bartenders are sporting a tad more facial hair.
"The staff and our customers are really having a lot of fun with it," said Steve Edgeworth, manager at Shady Island.
The Steveston eatery is working in conjunction with Granville Island Brewing (GIB) to raise money for the cause. Every time Shady Island sells a GIB Lions Winter Ale, 10 cents, benefits Prostate Cancer Canada.
For the month of November, GIB will also donate 10 cents from each photo submitted to its "Show Your Mo" contest.
"Every time we take a photo with clientele, we download the photos and another 10 cents gets donated to the cause," said Edgeworth.
"Customers as young as 19 and as old as 87 have put on a mustache _ Everyone is really supporting the cause."
GIB got involved in the national campaign three years ago. Last year, they raised a cool $50,000 from a dozen restaurants and pubs.
The movement has certainly taken off this year with GIB signing 67 teams.
"We wanted to definitely match $50,000 this year, which we have already done and surpassed at $50,218.20," said GIB spokesperson Chris Hong. "Hopefully we will raise $75,000 this year."
Last year's Canadian Movember campaign was the second largest in the world behind Australia. More than 35,000 Canadians came together to raise $23 million for Prostate Cancer Canada.
There are seven Richmond eateries/pubs, including the Richmond Boathouse, White Spot and the Buck & Ear Bar and Pub, taking part in Movember.
You can also register to be part of GIB's fundraising network at http://ca.movember.com/mospace/network/GranvilleIslandBrewery.
